Does Your Email Signature Double as a Marketing Tool?
One quick, simple and free way to promote your business is by making the most of your email signature.
An email signature is the basic information about you and your business that is positioned beneath your name at the end of your emails. (See mine at the bottom of this article for an example.)
Since email communication is commonly used and accepted for conducting business around the world, why not turn your email signature into a dynamic marketing tool for you and your business?
Besides letting your clients and prospects know how to get in touch with you, your email signature can also be an effective marketing tool that:
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Tells people who you are and what you do. By putting your tag line or unique selling proposition (USP) in your email signature you create awareness for the recipient about you, your company and what you can do for them.
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Helps you stay "top of mind" for clients. With your USP or tag line in your email signature, your recipient will repeatedly connect you with your products or services every time they open your email. This can help your clients identify others who may be in need of your assistance, resulting in more referrals.
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Helps you promote an event, special offer, or new product. When you include a link to an event, special offer, or new product your email signature helps you attract more participants and increase your sales.
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Helps you build your mailing list. By simply adding the active link to the sign-up page for your newsletter, special report, or other free gift you offer as an incentive your email signature can help build your mailing list.
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Drives traffic to your website. Besides having your email signature send the recipient to your website, you never know who or when your email might be forwarded to others so there is also the potential for driving new traffic to your website.
The three main elements you must include in your email signature are: your name, your company name, and at least one method for people to contact you. That contact information might be your telephone number, mailing address or website. You can choose to include one, two or all three contact points in your email signature.
Optional items you can use to enhance your email signature’s power are: your email address, your title, your picture, your company logo, your fax number, a quote, one or two active links to your website, and your USP or tagline.
A word of caution: You’ll want to limit your email signature to no more than six or seven lines. Anything too big and cumbersome can be an eye sore on your emails.
Every email you send should include your "customized" email signature. To the best of my knowledge, almost all email client software offers users the capability of setting up an email signature so it automatically displays at the end of every email you send. It only takes a few minutes to set up, and helps to put your marketing on autopilot. I love that feature!
Then, every 30, 60 or 90 days, you might want to update your email signature by alternating promotions, quotes, or reframing your USP. You can even test them to see which email signature works the most effectively and produces the best results.
How can you use your email signature as part of your marketing strategy?
My Sample Email Signature:
Kim Lednum
Expert Success Coach
Kim Lednum Coaching & Consulting Services
Helping women entrepreneurs position themselves as experts to
attract new clients and create new streams of income.
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